Social entrepreneurs focus on creating products and services that solve social needs and problems. However, unlike scalable startups, their goal is to make the world better, not to take market share or create wealth.
The most well-known social innovators are: Muhammad Yunus (2006 Nobel Peace Prize winner and founder of Grameen Bank, micro-credit pioneer), Bill Drayton (founder of Ashoka, which provides search and support for social entrepreneurs worldwide), Rachel Braten (Yoga Girl and oneoeight.tv online channel offering health, yoga and meditation services, Shiz Shaheed (as the global Malala Foundation ambassador, helps empower women and girls by promoting and expanding access to education), Bleu Mr. Mikoski (founder of the shoe company TOMS Shoes, which donates one pair of shoes for each sold to support initiatives for water, vision).
Social startups can be non-profit, commercial or hybrid.